Group implements innovative marketing campaigns at store level
Kallangur campaign
HIP National Marketing Manager Lawrence Denham has led a series of marketing campaigns for individual pharmacies within the group, focusing on products and services that specifically match the demographic of each store.
HIP Kallangur in Queensland ran a ‘Be A Loser’ campaign to promote HIP’s Health-e Weight® weightloss program, where the winner was the customer on the program who lost the most weight. HIP Dicky Beach, also in Queensland on the Sunshine Coast, with national marketing support, has set up a free pre-conception, pregnancy and baby clinic.
Dicky Beach campaign
06.07.09
